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We Are Essentialists. (A Manifesto)

Essentialists are people who are intentional in the way they live life. We don’t just set milestones to pass and goals to achieve – we set the right ones. We’re committed to work on the few things that are essential than spread ourselves too thin on the trivial many.

We understand that we are given limited time and resources during our stay here on Earth. Therefore, it’s important to make sacrifices – to say “No” more often – so we can focus on work that matters to us.

Our goal isn’t just to accumulate more: more stuff, more money, more experience, more relationships, “more.” Rather, it’s to inspire joy in our lives and in those around us. To do this, we choose to reserve and allocate our finite resources to its optimal use.

We’re the few people who choose to pave our own way and not follow the scripts and blueprint the world is imposing on us. When conventional wisdom and practices pressure us to say “Yes,” we step back and ask ourselves, “Is this the best and highest use of my time?”

We’re Different From Non-Essentialists.

Non-essentialists are on the other end of the spectrum. They work for “more” and make it the central focus of their life. They internalize the “hustle” culture and feel guilty if they don’t feel busy.

The Essentialist

From Greg McKeown’s Book, “Essentialism”

Essentialists are not better or higher than them. We just chose differently.

What Is Essentialism?

Essentialism is the disciplined pursuit of less but better. It’s not a hack or a productivity system to fit in more. It’s about putting on a whole new lens and evaluating life using that filter. It’s not just about jumping on a hype train so we become the cool kids. It’s rearranging life to fulfill our purpose.

And it all starts with a shift in worldview.

Unpopular Opinion: You can’t find your purpose by looking within. Sure, you can look inside and realize all your hopes, dreams, values, goals, and what you’re good at. And if your aim is to live a successful life, these things help.

But if the goal is to live a purposeful life, it doesn’t stop with being successful.

Rick Warren wrote about this in his book The Purpose Driven Life. He said,

“You can usually succeed in reaching a goal if you put your mind to it. But being successful and fulfilling your life’s purpose are not at all the same! You could reach all your personal goals, becoming a raving success by the world’s standard, and still miss the purposes for which God created you.”

If you want to clarify your purpose, you have to go back to the Source.

Why Is It Important?

I was deeply impacted by Greg McKeown’s book, Essentialism. The first time I read it, I knew it was for me. I just couldn’t quite understand it enough to put it into practice. I was a corporate employee and I just got promoted twice in a span of a year. From becoming a supervisor to being a business manager (COO) of a small 7-figure company. And I was just 24.

I was earning more money than ever before. I was trusted. Above all, I was considered a great asset not just by my boss – but the CEO of our group of companies. I was getting recognition.

Yet, I felt empty. In spite of all the promotions and recognitions, I was afraid – of failing to meet expectations and of getting found out. There was a constant push and pull between ambition and irrational fear.

It was a cycle of wanting for more, working hard, feeling like an impostor, self-sabotage, and failing. It was a loop I couldn’t get out of. In the end, it left me feeling like an empty dreamer.

I tried making up for the ambition and emptiness by accumulating knowledge. I read all the books, went to every seminar, meditated my mind to deafening silence. But all the “cutting-edge technologies” and hacks for human achievement didn’t work.

Until I picked up Essentialism for the second time. As I read it and reread it, I came to understand it more and more.

Living In A Mad World

We live in a mad world where multitasking, juggling multiple projects, and attending meetings after meetings are celebrated. A world where saying “Yes!” is the default answer and urgent is put above what’s essential, no questions asked.

Where buying and consuming is the band-aid for loneliness. A world where we hold on to stuff that doesn’t bring value, but cramps up the spaces in our homes. And if that’s not enough, we spend money to rent storage units to keep clutter.

Being an essentialist is the way to take back control over your money, time, and ultimately, life. It’s the way to reduce mental clutter. To identify what’s critical – what’s essential – so you could enjoy a life of peace and fulfillment.

Want To Learn Essentialism?

If this manifesto resonated with you in little or big ways, stick around. Read the blog and see if it’s for you. I created this blog to document my progress and to help people find joy in less:

  • Less friction… 
  • Distraction…
  • Loneliness…

If you want to learn more about Essentialism, here are the first steps you can make:

  1. If you can only invest 15 minutes, download my free eBook entitled, The Happiness Code: The 5 Keys Of Happiness That Works Even If You Feel Stressed, Lost, or Trapped in
  2. If you have more time to invest, I suggest give “Essentialism: The Disciplined Pursuit Of Less” a read. I’m sure it’s going to change your life for the better.
  3. Get to know About Us and how our work can help you.

Being an Essentialist isn’t for everyone. It’s hard to do, especially if you’re alone on the journey. But the benefit far outweighs the effort; it’s incomparable. So let me help you. Stick around, read, and get yourself comfortable.

To a life of essence,


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